The National Basketball Association (NBA) is expanding its digital footprint in the current season.
It collaborates with major brands to boost its online presence. Microsoft, Google, and Sony, technology leaders, are participating.
Kia, FanDuel, Taco Bell, Louis Vuitton, and Nike are also involved.
These collaborations cover a range of industries, highlighting the NBA’s evolution in a fast-paced digital age.
Broadcasting and cable television giants ESPN and ABC have joined the NBA network. This integration provides fans with diverse options to follow the games. The NBA prioritizes fan engagement and quality content. These new alliances enable the league to offer more to its audience. Prominent companies are keen to be part of this initiative. Here is a quick overview:
| Category | Companies/Brands |
|---|---|
| Technology | Microsoft, Google, Sony, SAP, Oculus, AT&T, Verizon |
| Automotive | Kia, Kumho Tire |
| Apparel & Accessories | Nike, Louis Vuitton, New Era, Wilson |
| Food & Beverages | Taco Bell, Michelob Ultra, PepsiCo, Gatorade, Mondelez International |
| Financial Services | American Express, Bank of America, Barings |
| Health & Wellness | Kaiser Permanente, BlueCross BlueShield of North Carolina, Novant Health |
| Media & Broadcasting | ESPN, ABC, YouTube TV, Turner Sports-TNT, Facebook, Twitter |
| Sports Betting & Gaming | FanDuel, Caesars Sportsbook, DraftKings, 2K Sports |
| Cleaning & Sanitation | Clorox |
| Delivery Services | DoorDash |
| Legal Services | LegalZoom |
| Energy & Petroleum | Exxon Mobil |
| Technology & Innovation | Workfront, XOS Technologies, Whoop |
| Virtual Reality | Oculus |
| Cryptocurrency | Coinbase |
| Beverages (Alcohol) | Anheuser-Busch InBev, Mot Hennessy |
| Quick-Service Restaurants | McDonald’s, Burger King, Pizza Hut, KFC |
National Basketball Association And Its Partners
The National Basketball Association generates significant sponsorship revenue, totaling around $656.75 million yearly. These partnerships enhance league visibility and open new revenue channels.
Jersey patch deals are notable this season across NBA teams.
The Atlanta Hawks partner with Sharecare, the Boston Celtics with Vistaprint, and the Brooklyn Nets with Webulls. The Charlotte Hornets have LendingTree, the Chicago Bulls sports Motorola, and the Oklahoma City Thunder with Caesars Sportsbook. These sponsorships are key for league growth.
The NBA’s recent sponsorships emphasize sustainability, tech innovation, and community support.
Partners include DoorDash, LegalZoom, and Clorox as the Official Cleaning Partner.
Major new league deals like Michelob Ultra, PepsiCo, Kaiser Permanente, Hotels.com, Mondelez International, Gatorade, American Express, Wilson, Beats by Dre, Sportradar, Hyperice, YouTube TV, ServiceNow, and Caesars Entertainment reflect the NBA’s diverse and forward-thinking approach.
Biggest League Partners
The NBA works with big brands like Nike, PepsiCo, Rakuten, State Farm, and Google.
- Nike has a five-year deal to provide gear for NBA and WNBA teams.
- Kia Motors, the official car, helps the league.
- Sony shows NBA games in India.
- Kumho Tire is the NBA’s first tire partner, and Taco Bell is the top fast-food choice.
- FanDuel is the favorite for NBA sports betting.
Nike’s deal with the NBA is worth a billion dollars.
- Players use Hyperice for recovery.
- 2K is the leading authority in NBA video games.
- PepsiCo will keep offering drinks and snacks for five more years.
- New Era makes NBA caps.
- Wilson provides the basketballs.
- Google connects fans as the official phone and playoff presenter.
- Gatorade keeps the league refreshed.
- Exxon Mobil is the NBA’s choice for motor oil in the US and China.
- FanDuel’s partnership goes until the 2023-24 season.
These partnerships boost the NBA’s fame, grow its brand, and help it reach fans worldwide. They include major new league deals, jersey patch deals, and broadcasting and cable television agreements, showing the NBA’s growth in sports sponsorships, including arena sponsorship rights fees and media sponsorships for individual NBA teams.
NBA Team Partnerships
Each NBA team has its sponsors, matching their local markets and fans.
The Miami Heat, the latest participant of the NBA Finals, partnered up with Carnival Cruise Line.
The San Antonio Spurs work with Self Financial as their current jersey sponsor.
Team-specific sponsorships are crucial. They increase brand visibility and offer fan insights, leading to better marketing and stronger partnerships. For the teams, these deals are key for sponsorship revenue and staying competitive.
These partnerships strengthen the NBA, supporting its growth and global expansion.
Most Active Companies In Sponsorship Sectors
In the NBA sponsorship landscape, diverse sectors like restaurants, beverages, financial services, retail, travel, food, automotive, gambling, and healthcare are prominent.
Restaurants lead with 244 deals, dominating league sponsorships.
Jersey patch deals highlight this diversity. McDonald’s, Burger King, Pizza Hut, and KFC are key players. Established sponsors such as Gatorade, State Farm, and Verizon continue their strong partnerships.
The restaurant industry’s active involvement in NBA sponsorships is evident. With growing NBA search trends, expect an influx of new sponsors, potentially increasing restaurant deals and activities in other sectors. Currently, fast-food giants are at the forefront of NBA sponsorships.
Arena Sponsorship Rights Fees
In the dynamic world of the NBA, arena sponsorship rights fees play a pivotal role.
The transformation of Staples Center to Crypto.com Arena, a landmark $700 million deal, stands as a testament to the league’s lucrative sponsorships.
During the 2022-23 season, the NBA saw a record $1.66 billion in sponsorship revenue, including major new league deals and jersey patch agreements.
This revenue, encompassing franchise and arena sponsorships but excluding media sponsorships from broadcasting and cable television, highlights the NBA’s strategic growth.
Notable contributions came from partnerships with Sorare and Hisense, enhancing the league’s global presence. The league’s approach to sponsorships, integrating sectors like technology, healthcare, and fast food, underlines its commitment to expanding its reach and influence in the sports world.
How Much Does The NBA Generate From The Abu Dhabi Preseason Games?
In the 2022-23 season, the NBA reached a record $1.66 billion in sponsorship revenue, up 1.3% from the previous year. This includes earnings from new global sponsorships, such as Abu Dhabi preseason games, contributing significantly to the league’s financial growth. The specific amount has not been disclosed.
How Do NBA Sponsorships Work?
NBA sponsorships involve companies investing in franchises for increased visibility and brand recognition. In exchange for financial support, companies get advertising and promotional opportunities, enhancing customer engagement. These partnerships are key in the sports sponsorship landscape.
